The #1 Reason For Failure In Business and Life


There is a special law that I call the 2 times 3 to 4 or 2x 3/4, it means that something takes twice as long as you believed it would take and is 3 to 4 times harder than you thought it would be.

I have been in sales for many years in many types of industries. Most companies want to grow the business but where they fail is in aligning their expectations with the realities of business and life the 2x 3/4. Let’s face it the truth is that most companies and individuals do not properly plan and allow room for the success that they desire. Most people, companies and organizations will never have the true success they desire because they give up, turn course, fail to adjust and abandon plans before success can be achieved.

I was once on a call with Frank Maguire who was part of the senior leadership of FedEx, KFC, American Airlines and ABC. What fascinated me was his story about his time at FedEx. In the beginning of what is now this multi-billion dollar juggernaut the company was losing a million dollars or more each month. FedEx was in such a financial windfall that the senior management would go to an all-you-can eat restaurant, order one plate and share. FedEx chose to stay the course instead of abandon ship and have their story end before it truly began.

The #1 Reason for Failure in Business and Life is that most of us never account for the fact that the success we desire often will take two times longer than we wanted and be three to four times harder than what we expected or 2x 3/4. The raw truth that we fail to understand is that we are currently not equipped with the skills, knowledge or ability to achieve the great things we desire. Yes we may have the desire but we also must have the will, the raw determination to continue forward until we acquire the things we need that will ultimately lead to our success. Also it takes time before we can reach the critical mass necessary to get us to where we desire to be.

Through the obstacles and setbacks we are forged in the fires of learning and growth so that we are capable of achieving what it is that we desire. Taking into account the 2x 3/4 Law allows for the time necessary to experience, learn, grow and become. If you want to be a business, organization or person that achieves something of great measure it is crucial that you take this law into account otherwise you risk falling short of the success that awaits you.

For a Free Report on The New American Dream and The Amazing Life Awaiting You click here

Dominic Copeland

President and Founder of The Copeland Institute For Excellence


How to be the Next Oprah and Unlock Your Dreams in 7 Simple Steps

Everyone wants to be like Oprah, rich, important and living their dreams but not everyone knows how to achieve it. Well it is not rocket science and below I show you the 7 simple steps you can use to be the Next Oprah, the person of importance that makes their dreams come true. At one point in her life Oprah was just like you, someone with the potential to make a difference and live the life of their dreams. You can do the same and here is how.

1.    Be Genuine 

This goes without saying or does it. At some point in time even Oprah like the rest of us hid behind a make believe veil of perfection. Oprah repeatedly talks about how she tried to be like Barbara Walters but that did not work for her. Instead she had to discover how to be Oprah Winfrey and trust that would be good enough and boy has it been. Be genuine in everything you do.

2.    Be Unique

You are already unique. Yes you. God has given us all a promise; which is the unique gifts and talents we are born with. Oprah used her ability to speak and connect as the platform from which she realized her dreams and you can do the same. What gifts and talents do you have to offer?

3.    Practice Connection over Controversy

Before Oprah most talk show hosts used controversial topics to captivate and hook the audience. Even Oprah admitted using controversy at first as she competed against the long time favorite Phil Donahue. Oprah realized connecting with the audience was more powerful and rewarding than using controversial topics. In a way Oprah being herself and sharing her own life experiences and pitfalls to connect with the audience was controversial. For instance Remember the weight loss chronicles and Oprah towing the huge bag of fat. As crazy as it seemed we all could connect with her weight loss odyssey. She experienced and expressed how many of us felt while giving us the right to feel okay about not being perfect.

4.    Be Honest and Open

Oprah has shared many parts of her life with us, from her weight odyssey to her court battles, love life and accomplishments. She has shed tears with us and let us in on how it feels to be a person dealing with the challenges of everyday life. I think as people we are always interested in what other people in our situation might think or feel. Oprah let us in on the secret that is her life and we thanked her for it.

5.   Relate to People

Seek to understand where people are coming from, what they go through, how they think and feel. It gives you greater insight into the human emotion allowing you to form a bond that can last a lifetime.

6.     Start Believing

Belief is an active practice it means taking action with the knowing that somehow things will work in your favor. Oprah started her OWN station believing that she could make it work. Much of Oprah’s life and success is based on belief.

7.    Change/Challenge/Growth

Change is a natural and necessary part of life. Change is about becoming through overcoming. Change usually comes through the Challenges we encounter that present us with opportunities to grow and become the person capable of achieving what we desire. Oprah has embraced and even mastered this process and it is crucial that you do as well. If you want to be the next Oprah and unlock your dreams take this simple step first.

Below I have chapter 6 of my book The Promised Land that will show you how to embrace change so you can utilize the challenges and grow into the person who will achieve your desired dreams.

Are you the next Oprah Winfrey?

By Dominic Copeland

By Dominic Copeland

The Hardest Part of Success

It is that time again. All the chips are stacked against me, nothing seems to be going my way and it seems like the hits just keep coming while my resources to handle those hits whether financial, social or spiritual continue to dwindle. A person gets to know a great deal about themselves in difficult situations when the totality of your person is stripped bare and there standing before you is you. It is not the artificial made up you that you pony around for the world to see, it’s the true you in all it’s cowardice, fear, self-loathing, heroic, loving and caring self. Difficult times truly do test the very fabric and nature of our souls and make you question everything about who you are and who you believe yourself to be.

On this journey of life and this road to fulfillment I have had to answer those questions many times, really who am I. Am I the hero that I believe myself to be or the coward that is afraid, worried and fragile in the face of adversity. Can I continue forward against these immeasurable odds that seem to grow moment by moment. Do I have the resolve to continue forward and the audacity to believe in myself when there is no visible evidence of why I should do so only my belief that I must. On the other side of this darkness and chaos will there be light or the cruel realization that everything I have believed my entire life has been wrong.

Sometimes I am scared, sometimes I want to give up, sometimes it hurts to continually try so hard and fall so far. Sometimes I look myself in the mirror and don’t recognize who I truly am. Instead I see glimpses of my self staring me back, a shell of myself waffling in the mirror. Sometimes I want to hide away ashamed of how I have failed, of how I continue to struggle, of how I continue to hold on against all hope that through this darkness there is light and that somehow maybe just maybe that light is inside of me. And somehow I will learn to allow this light to shine.

Success does not make great men it is only a result of what has made us great. The internal fortitude the spiritual belief, the faith that has carried us like footsteps in the sand when our egos failed. Yes sometimes I am scared, sometimes I have doubts and sometimes I feel beaten. But still I carry on. In the face of adversity when all seems lost and I feel like I have taken all I can I still get up believing that maybe this will be the time. In the darkness of my despair I still search for the light to shine within me. And when all hope seems lost I continue to believe and move forward. It is not in spite of this but because of this that I am heroic.

Others can believe in me because I am of them, of their fears, their worries, their beliefs and their strength. It is not my lack of fear that makes me great it is my willingness to acknowledge, face, overcome and share it that does. The hardest part of success is to face not only what is before you, but what is within you, to acknowledge who you truly are and deal with it.

 The Promised Land Book Cover

Starting small but thinking big



This is how I purchased my first car- a sky blue ’76 Bonneville. Me winning a marketing competition when I was 17. A debonaire and handsome mini-afro laced entrepreneur. My Conshy people will remember this my Mass peoples should get a kick out of it. Believe.

Chasing Rainbows

Well it has begun, my late night journey into American Idol voting. And yes, 10pm these days is well beyond my desired bedtime. Yet there are times in life when it makes sense to stay up a little later. Even stranger is that I cannot help but feel like Kermit the Frog singing an off pitch song about rainbows as I watch Angie Miller in the top contestants for American Idol votes. I feel the spirit of a small town called Beverly Massachusetts echoing across the nation in the results of those votes.  It is a spirit that taps into a dream which refuses to fail, along with a belief that continues forward in the hearts, actions and deeds of everyday people.

I have come to find that dreams are precious things not to be easily let go because like rainbows they tend to fade quickly if we do so. I can see the birthing of dreams coming true not only in the voice of Angie Miller but the mother’s love of an autistic child as told by Beverly resident Jeneil Russell whose stories will appear in upcoming insertions of Chicken Soup For the Soul. I can see it in the sacrifices of long time Beverly resident Fred Butler, who at age 106 was granted his diploma for the rainbow, the dream he pursued so many years ago.

I followed my own rainbow to Massachusetts nearly nine years ago and at the end I found the North Shore and a town called Beverly. With the successes of Angie, Jeneil and Fred this town shows itself to be a place that still believes in rainbows and the power of people who struggle together, who believe together and who work together to make dreams come true. They all remind me no matter the ups and downs, the setbacks and shortcomings to keep fighting and keep believing. To keep believing that somehow a lowly person can make a difference, inspire others and like a rainbow in the sky be an example of who and what we can be. I thank you all for that continued inspiration. I guess Kermit was right, at the end of the rainbow we will find the lovers, the dreamers and me.

Make sure to vote and help lift the dreams of a young girl named Angie Miller.

Together we have it in us to inspire a nation!