The #1 Reason For Failure In Business and Life

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There is a special law that I call the 2 times 3 to 4 or 2x 3/4, it means that something takes twice as long as you believed it would take and is 3 to 4 times harder than you thought it would be.

I have been in sales for many years in many types of industries. Most companies want to grow the business but where they fail is in aligning their expectations with the realities of business and life the 2x 3/4. Let’s face it the truth is that most companies and individuals do not properly plan and allow room for the success that they desire. Most people, companies and organizations will never have the true success they desire because they give up, turn course, fail to adjust and abandon plans before success can be achieved.

I was once on a call with Frank Maguire who was part of the senior leadership of FedEx, KFC, American Airlines and ABC. What fascinated me was his story about his time at FedEx. In the beginning of what is now this multi-billion dollar juggernaut the company was losing a million dollars or more each month. FedEx was in such a financial windfall that the senior management would go to an all-you-can eat restaurant, order one plate and share. FedEx chose to stay the course instead of abandon ship and have their story end before it truly began.

The #1 Reason for Failure in Business and Life is that most of us never account for the fact that the success we desire often will take two times longer than we wanted and be three to four times harder than what we expected or 2x 3/4. The raw truth that we fail to understand is that we are currently not equipped with the skills, knowledge or ability to achieve the great things we desire. Yes we may have the desire but we also must have the will, the raw determination to continue forward until we acquire the things we need that will ultimately lead to our success. Also it takes time before we can reach the critical mass necessary to get us to where we desire to be.

Through the obstacles and setbacks we are forged in the fires of learning and growth so that we are capable of achieving what it is that we desire. Taking into account the 2x 3/4 Law allows for the time necessary to experience, learn, grow and become. If you want to be a business, organization or person that achieves something of great measure it is crucial that you take this law into account otherwise you risk falling short of the success that awaits you.

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Dominic Copeland

President and Founder of The Copeland Institute For Excellence

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