The #1 Reason For Failure In Business and Life

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There is a special law that I call the 2 times 3 to 4 or 2x 3/4, it means that something takes twice as long as you believed it would take and is 3 to 4 times harder than you thought it would be.

I have been in sales for many years in many types of industries. Most companies want to grow the business but where they fail is in aligning their expectations with the realities of business and life the 2x 3/4. Let’s face it the truth is that most companies and individuals do not properly plan and allow room for the success that they desire. Most people, companies and organizations will never have the true success they desire because they give up, turn course, fail to adjust and abandon plans before success can be achieved.

I was once on a call with Frank Maguire who was part of the senior leadership of FedEx, KFC, American Airlines and ABC. What fascinated me was his story about his time at FedEx. In the beginning of what is now this multi-billion dollar juggernaut the company was losing a million dollars or more each month. FedEx was in such a financial windfall that the senior management would go to an all-you-can eat restaurant, order one plate and share. FedEx chose to stay the course instead of abandon ship and have their story end before it truly began.

The #1 Reason for Failure in Business and Life is that most of us never account for the fact that the success we desire often will take two times longer than we wanted and be three to four times harder than what we expected or 2x 3/4. The raw truth that we fail to understand is that we are currently not equipped with the skills, knowledge or ability to achieve the great things we desire. Yes we may have the desire but we also must have the will, the raw determination to continue forward until we acquire the things we need that will ultimately lead to our success. Also it takes time before we can reach the critical mass necessary to get us to where we desire to be.

Through the obstacles and setbacks we are forged in the fires of learning and growth so that we are capable of achieving what it is that we desire. Taking into account the 2x 3/4 Law allows for the time necessary to experience, learn, grow and become. If you want to be a business, organization or person that achieves something of great measure it is crucial that you take this law into account otherwise you risk falling short of the success that awaits you.

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Dominic Copeland

President and Founder of The Copeland Institute For Excellence

The Hardest Part of Success

It is that time again. All the chips are stacked against me, nothing seems to be going my way and it seems like the hits just keep coming while my resources to handle those hits whether financial, social or spiritual continue to dwindle. A person gets to know a great deal about themselves in difficult situations when the totality of your person is stripped bare and there standing before you is you. It is not the artificial made up you that you pony around for the world to see, it’s the true you in all it’s cowardice, fear, self-loathing, heroic, loving and caring self. Difficult times truly do test the very fabric and nature of our souls and make you question everything about who you are and who you believe yourself to be.

On this journey of life and this road to fulfillment I have had to answer those questions many times, really who am I. Am I the hero that I believe myself to be or the coward that is afraid, worried and fragile in the face of adversity. Can I continue forward against these immeasurable odds that seem to grow moment by moment. Do I have the resolve to continue forward and the audacity to believe in myself when there is no visible evidence of why I should do so only my belief that I must. On the other side of this darkness and chaos will there be light or the cruel realization that everything I have believed my entire life has been wrong.

Sometimes I am scared, sometimes I want to give up, sometimes it hurts to continually try so hard and fall so far. Sometimes I look myself in the mirror and don’t recognize who I truly am. Instead I see glimpses of my self staring me back, a shell of myself waffling in the mirror. Sometimes I want to hide away ashamed of how I have failed, of how I continue to struggle, of how I continue to hold on against all hope that through this darkness there is light and that somehow maybe just maybe that light is inside of me. And somehow I will learn to allow this light to shine.

Success does not make great men it is only a result of what has made us great. The internal fortitude the spiritual belief, the faith that has carried us like footsteps in the sand when our egos failed. Yes sometimes I am scared, sometimes I have doubts and sometimes I feel beaten. But still I carry on. In the face of adversity when all seems lost and I feel like I have taken all I can I still get up believing that maybe this will be the time. In the darkness of my despair I still search for the light to shine within me. And when all hope seems lost I continue to believe and move forward. It is not in spite of this but because of this that I am heroic.

Others can believe in me because I am of them, of their fears, their worries, their beliefs and their strength. It is not my lack of fear that makes me great it is my willingness to acknowledge, face, overcome and share it that does. The hardest part of success is to face not only what is before you, but what is within you, to acknowledge who you truly are and deal with it.

 The Promised Land Book Cover

The Hardest Part of Success

It is that time again. All the chips are stacked against me, nothing seems to be going my way and it seems like the hits just keep coming while my resources to handle those hits whether financial, social or spiritual continue to dwindle. A person gets to know a great deal about themselves in difficult situations when the totality of your person is stripped bare and there standing before you is you. It is not the artificial made up you that you pony around for the world to see, it’s the true you in all it’s cowardice, fear, self-loathing, heroic, loving and caring self. Difficult times truly do test the very fabric and nature of our souls and make you question everything about who you are and who you believe yourself to be.

On this journey of life and this road to fulfillment I have had to answer those questions many times, really who am I. Am I the hero that I believe myself to be or the coward that is afraid, worried and fragile in the face of adversity. Can I continue forward against these immeasurable odds that seem to grow moment by moment. Do I have the resolve to continue forward and the audacity to believe in myself when there is no visible evidence of why I should do so only my belief that I must. On the other side of this darkness and chaos will there be light or the cruel realization that everything I have believed my entire life has been wrong.

Sometimes I am scared, sometimes I want to give up, sometimes it hurts to continually try so hard and fall so far. Sometimes I look myself in the mirror and don’t recognize who I truly am. Instead I see glimpses of my self staring me back, a shell of myself waffling in the mirror. Sometimes I want to hide away ashamed of how I have failed, of how I continue to struggle, of how I continue to hold on against all hope that through this darkness there is light and that somehow maybe just maybe that light is inside of me. And somehow I will learn to allow this light to shine.

Success does not make great men it is only a result of what has made us great. The internal fortitude the spiritual belief, the faith that has carried us like footsteps in the sand when our egos failed. Yes sometimes I am scared, sometimes I have doubts and sometimes I feel beaten. But still I carry on. In the face of adversity when all seems lost and I feel like I have taken all I can I still get up believing that maybe this will be the time. In the darkness of my despair I still search for the light to shine within me. And when all hope seems lost I continue to believe and move forward. It is not in spite of this but because of this that I am heroic.

Others can believe in me because I am of them, of their fears, their worries, their beliefs and their strength. It is not my lack of fear that makes me great it is my willingness to acknowledge, face, overcome and share it that does. The hardest part of success is to face not only what is before you, but what is within you, to acknowledge who you truly are and deal with it.

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